TIKTOK RADIO IS COMING TO SIRIUSXM AS COMPANIES JOIN FORCES TO CREATE ‘EXCLUSIVE AUDIO EXPERIENCES’
TikTok is launching TikTok Radio, a full-time SiriusXM music channel going live this summer. The station will be available in vehicles and as a streaming channel on the SiriusXM App, desktop, and all connected devices. TikTok Radio will be presented by TikTok creators, tastemakers, and DJs, including influencers like Bella Poarch, Christian Shelton and Nick Tangorra. The station will be part of a new TikTok collaboration with SiriusXM and its subsidiary, Pandora, to jointly promote emerging talent. TikTok Radio is pitched as a radio version of TikTok’s For You page – a discovery tool for trending videos. The platform will also feature a weekly music countdown dedicated to TikTok’s trending tracks. In addition, Pandora is launching a TikTok Tastemakers series – a selection of exclusively hosted playlists featuring TikTok creators who will take listeners through their favorite songs with additional commentary. The TikTok Tastemakers series will allow TikTok influencer...