Cultura Voice

As France won its second World Cup after beating Croatia on July 15, Chinese video streamers are also busy celebrating their soaring viewership. Migu Video,  a subsidiary of state-owned telecommunication  giant China Mobile, announced on Weibo that the Word Cup matches received more 4.3 billion views in total and more than 200 million views of the final game. Alibaba backed-Youku, the other of the two platforms that had the right to stream the World Cup matches, reported more than 180 million users, 14 percent of China’s population, watched the game during the period and 24 million watched final in a press release. Neither of these numbers has been confirmed by a third party. However, these two platforms didn’t broadcast the game live directly from Russia. These two platforms cooperated with CCTV-5, the sports channel of the China Central Television family of networks. CCTV-5 is the sole broadcaster of all FIFA games in China between 2018 and 2022. Thus, when watch...

Have you ever been on a train for 20+ hours? In China you’ll find, from little kids to 60-year-olds, everyone is using their smartphones. Surely, to kill time, content is king in China. During the Spring Festival, from February 15th to 21st, the number of app users in three segments—mobile games, photo app, and mobile video app—increased significantly, according to QuestMobile’s “2018 Spring Festival Entertainment Insights Report,” Chinese media The report pointed out that Chinese people have both online and offline ways to enjoy Spring Festival. Online was mobile games and video; offline was watching movies Spring Festival’s top 5 apps based on the number of daily active users were: Honour of Kings – 128 million Douyin short video – 61 million Huashan short video – 53 million Toutiao – 97 million Youku – 83 million  Top 20 apps that showed the biggest DAU increase during the Spring Festival included: Mini World that showed whopping 116% increase i...