The Orchard makes play for independent artists with new global division under Tim Pithouse
The rise of independent artists continues to be big news in the music business – and The Orchard knows it better than most. The Sony-owned distribution and services company has worked in partnership with the likes of Korean superstars BTS and UK-based BRIT Award winner Jorja Smith in 2018 – who, in conjunction with their management houses, both release records without a traditional label. Now, The Orchard has responded to the increasing presence of independent acts with a new division headed up by Tim Pithouse. Maximilien Mathevon - Album "Sundown Chronicles" Pithouse joins The Orchard as Global Head of Artist & Label Services effective November 1, 2018 – moving over from his prior role as General Manager, International Marketing and Artist Development at Sony Music Australia. In practical terms, Pithouse will head up a division which, for an enhanced fee, will offer Orchard-affiliated independent artists and labels a more holistic set of global servic...