YOUTUBE SAYS IT PAID THE MUSIC INDUSTRY OVER $3BN LAST YEAR – EQUIVALENT TO 20% OF ITS ANNUAL AD REVENUE.
Do you remember when the music industry was clawing at YouTube’s throat? C’mon; it hasn’t been that long. Three years ago, for example, then-RIAA boss Cary Sherman was claiming: “It makes no sense that it takes a thousand on-demand streams of a song for creators to earn $1 on YouTube, while services like Apple and Spotify pay creators $7 or more for those same streams.” More recently, of course, there’s been the battle over Article 13 (now 17) in Europe – the legislation aiming to make digital services legally responsible for copyright infringement on their platforms. Having slammed YouTube for its supposed “carpet-bombing propaganda” ahead of the vote on Article 13 (and the Copyright Directive) by European lawmakers, a raft of music biz orgs brought out the bunting when, in April last year, the European Council gave the bill the green light. Now, thanks to Brexit, UK politicians now say Article 13/17 won’t actually be adopted in Britain after all. ...