DEEZER PLANS 2020 USER-CENTRIC PAYMENT SYSTEM PILOT LAUNCH – IF IT CAN GET RIGHTSHOLDERS TO SIGN UP
Deezer has launched a new website and social media campaign to publicly champion a user-centric payment system (UCPS) and is planning to launch a pilot in France early next year – if it can get rightsholders onboard. Speaking to journalists at a briefing in Paris last week, the company said that it has a “technical solution in place”, the implementation of which “does not require significant investment” and is now in talks with rightsholders and French policy makers to rally support for the new system. Music companies that support Deezer’s UCPS proposal so far include Because Music, Wagram Music, Play Two, Idol, Tot ou tard, Outhere Music, #NP, Believe Distribution Services, Six et Sept, International Artist Organization of Music, FELIN, UPFI, MMF France and GAM. Over 40 labels globally have agreed to Deezer’s UCPS, including the majority of French labels, but there are notable major absentees from the list of partners shared by the company. Deezer, which has 14 milli...