On Screen China: China To Go Cuckoo For ‘Coco’ This Weekend
After hauling in a modest RMB 194 million* ($29.4 million) in its first full week of release in China, Disney/Pixar’s Coco eyes a rare second weekend explosion at the box office propelled by insanely strong word-of-mouth and weak competition. Pixar executives are rejoicing after the perennial China box office loser has finally snagged a bonafide hit with Coco (寻梦环游记) . Despite an opening day total of just RMB 12 million ($1.8 million)* last Friday, overwhelmingly positive word-of-mouth for the family-friendly animation has reverberated throughout Chinese social media and Coco will be in line this weekend for a rare second weekend bump à la Zootopia and Dangal , the all-time leggiest imported films in Chinese box office history. While Coco may not reach the aforementioned films’ improbable opening day multipliers — Dangal (82x) ended with RMB 1.19 billion* after earning just RMB 14.7 million* on its opening day, and...