‘SONGWRITERS HAVE A CHALLENGING LIFE. IT’S A CERTAIN KIND OF GRIND THAT WE REALLY UNDERSTAND.’
Pulse Music Group co-founder Scott Cutler loves this quote from Apocalypse Now filmmaker Francis Ford Coppola. It’s clear that such a glass-half-full mindset is something Pulse lives by. “[Coppola] didn’t spend a lot of time thinking about the [shots] that he didn’t get,” says Cutler. “He got enough great shots to make a movie. And as long as we’re doing well, and it’s working, it’s good.” Pulse is definitely doing well. The independent Los Angeles-based publisher, management and services company has shown a knack for signing some of the hottest songwriters amid a ten-year track record of backing talent. Big recent hits from Pulse writers include Travis Scott’s Sicko Mode feat. Drake via OZ, Maroon 5’s Girls Like You feat. Cardi B via superstar songwriter Starrah and Camila Cabello’s Havana feat. Young Thug also via Starrah. Pulse songwriter Marty James also co-wrote the remix of Luis Fonsi and Daddy Yankee’s Latin mega ...