Global Streaming Revenue Set to Outpace Box Office in 2019, Study Finds
The average price of a cinema ticket in most markets is higher than a month's subscription to an SVOD service, says Ampere Analysis. Global revenues from subscription streaming video services will overtake the total worldwide box office next year, a study published Monday by Ampere Analysis forecasts. Global subscription revenue is expected to top $46 billion, compared with just under $40 billion in worldwide theatrical revenue, it predicts. Revenue from subscription VOD services in the U.S. already outpaced the domestic box office take in 2017, and the U.K. market is expected to follow suit by the end of this year. China, the world's second-largest theatrical market, will see the SVOD business blow by the box office in 2019, the study finds. SVOD services, led by Netflix and Amazon Prime, are exploding across Western Europe, while local box office remains stagnant. Ampere's study suggests that one of the reasons behind the shift may be that movie tickets a...