JIOSAAVN HAS OVER 100M MONTHLY ACTIVE USERS. COULD IT BE INDIA’S BIGGEST MUSIC STREAMING SERVICE?
Last week India-based Gaana claimed to be the country’s first music streaming service to hit 100 million Monthly Active Users (MAUs). Gaana’s Chief Executive Officer Prashan Agarwal then added that the platform expects to reach 200m MAUs in the next two years. Although Gaana’s latest milestone is impressive, it’s not alone: another hugely popular service in India, JioSaavn, has also surpassed the 100m mark, can reveal. According to sources close to the company, JioSaavn currently has 104m MAUs as of today (April 29). Those same sources claim this figure is enough for the platform to stake its own claim as ‘India’s largest music streaming service’. For comparison’s sake, Spotify, today (April 29) that it ended Q1 2019 with 217m MAUs globally, and over 2m users in India. Within those 217m MAUs, Spotify counts over 100m paying subscribers. The JioSaavn platform in its present-day form is the result of a merger between Saavn and rival...