Mobile Games, Online Videos, and Movies are National Pastimes during Chinese New Year
Have you ever been on a train for 20+ hours? In China you’ll find, from little kids to 60-year-olds, everyone is using their smartphones. Surely, to kill time, content is king in China. During the Spring Festival, from February 15th to 21st, the number of app users in three segments—mobile games, photo app, and mobile video app—increased significantly, according to QuestMobile’s “2018 Spring Festival Entertainment Insights Report,” Chinese media The report pointed out that Chinese people have both online and offline ways to enjoy Spring Festival. Online was mobile games and video; offline was watching movies Spring Festival’s top 5 apps based on the number of daily active users were: Honour of Kings – 128 million Douyin short video – 61 million Huashan short video – 53 million Toutiao – 97 million Youku – 83 million Top 20 apps that showed the biggest DAU increase during the Spring Festival included: Mini World that showed whopping 116% increase i...