PANDORA’S USER BASE IS NOW NEARLY ONE QUARTER OF THE SIZE OF SPOTIFY’S, HAVING LOST 1.8M LISTENERS IN THREE MONTHS
When the music industry ‘streaming wars’ are taught in universities in years to come, ‘Spotify Vs. Pandora’ will be a fruitful case study for students to delve into. Little over three years ago, at the end of Q2 2015, Pandora had more active users worldwide than Spotify (79.4m vs. 75m). Today – according to updated Q3 statistics publicly unveiled by both companies this week – Spotify has nearly four times as many as its one-time rival (248m vs. 63.1m). The most fateful decision in Pandora’s story, it could be argued, was its global contraction: in July 2017, the firm shut down operations in Australia and New Zealand, making it a US-only service, while, since that date, Spotify has expanded into the likes of India, Vietnam and the Middle East (with a launch in Russia now on the agenda). There are other key factors at play, too, though: for a long time following that isolationist US-only move, Pandora has boasted of being “the largest music streaming service in the US”. That...