YouTube muscles in on Vevo’s territory with new Official Artist Channels
YouTube is making a major change to artist channels on its platform – in a move which probably spells good news for labels, but perhaps less happy news for Vevo. The Google/Alphabet video giant has today announced that it is expanding the power of its Official Artist Channels. As each individual artist permits this move in the coming weeks, their myriad official and semi-official channels – including their Vevo channel – will effectively be consolidated into a single, YouTube-endorsed artist destination on the platform. Crucially, this means that an artist’s subscribers across the affected properties – including their Vevo presence – will automatically become subscribers of these new, verified YouTube channels. (A new musical note icon will denote these ‘official’, or verified, artist channels.) What that means in practical terms: When a fan types an artist name into YouTube search, they will be served the Official Artist Channel over any user-run (or, indeed...